lookthinkmake
Bedsider "for best laid plans" and Bedsider #InTheWild
Campaign concept; writing
Winner: Summit International Award Best in Show
Integrated Public Service Campaign
Bedsider, a brand created by IDEO for The National Campaign to Prevent Teenage Pregnancy, is a non-profit organization that educates women and spreads awareness about contraception without the scare tactics. They reached out to us for help in connecting them with college students in Austin, and later with other colleges through their #inthewild campaign. When out having fun, sometimes best laid plans can go awry, unless you're prepared.
Event posters.
And stencils and naughty clings..
We rode the pedicabs hard in this campaign.
We had a special Alamo Drafthouse showing of…I Don’t Remember What Movie Played That Summer.
We brought an ice cream truck to Fun Fun Fun Fest.
And gave out collateral and condoms, which totally count as collateral.
And we protected refreshments.