lookthinkmake
Brand concept and name; campaign concept; writing
Winner: Summit International Award
A1-U-Store-It Self Storage was not prepared for the digital age. Their name, while perfectly placed for the yellow pages wasn't helping them out, so they asked us to re-brand them. Strategically, their differentiator was that management was hospitable to the point that they lived on-site.
We realized that this chain of facilities was really just a hotel...for your stuff.
This included brand naming and on-site collateral.
What’s a new brand without a new tagline?
We gave managers a calendar full of things to put up on their brand new marquees.
We made a bunch of fun posters that I wish we’d had the budget to build with real neon lights and shoot.
Storage facilities get full around the holidays.