(Creative Pitch) - lookthinkmake
Campaign concept; writing
AD: Sonia Amin
In 2017, Hurricane Harvey decimated Texas' gulf coast. We pitched this work for Port Aransas and Mustang Island tourism as a two-part campaign. The first part announced that Port A was back open for business encouraging Texans it was time to head #backtothecoast.
Phase two would have been a second more traditional campaign. We didn't win the business, as they weren't looking to take such a dramatic creative change in direction, but it was a fun way to spend the end of 2017 anyhow.
Texas airport placements.